How Small Business Can Cash in on the Swift-Superbowl Trend
It doesn’t take long for businesses and ad executives to jump on a trend and many are using the hype about the Taylor Swift-Travis Kelce relationship and her presumed appearance at the Super Bowl to make the most of marketing.
Arby’s put out a post about a meal with ketchup and “something like ranch” sauce, taking off of a post by Swift. The post did well on social media even though it never mentioned the singer by name.
Larger ad agencies who couldn’t afford to hire the singer for endorsements did the next best thing. They hired Kelce. He has gotten a ton of endorsement jobs before the big game.
Smaller businesses have also taken on the trend by posting Chiefs memorabilia and Kelce’s number in their restaurants and shops.
Small business owners who are especially creative can boost marketing with little to no cost by catching the trend. Below are some ideas:
Use some words from Swift’s song titles in your marketing without listing them as titles. Words like shake it off and enchanted can work well. The reason why you use them as regular words is to avoid copyright issues. Yet, it still gets the point across.
Her name is the perfect name to use in marketing campaigns without using her exact name. Again, this avoids copyright issues. Slogans like “taylored made for a Super Bowl party” or “order swiftly for the Super Bowl” will get the point across in social media posts without being overdone. Pro tip: posting doesn’t cost anything unless you buy ads or boost your post.
Another idea is to take the opposite approach to attract those tired of the trend and promote things like “a Taylor-free experience.” Believe it or not, negative perception ads work wonders. It can also stir up talk on social media, which gets your business exposure.
A key marketing rule is to keep marketing for trends fun and fairly subtle in case some don’t get the pun or joke. Don’t spend much money on them because a new trend will take over the internet next month.